![]() ![]() In some cases, infographic formats don’t work well for certain topics, and you’d be better off with text or video formats. Here’s an infographic that summarizes a data firm’s entire industry marketing report: Infographics are an excellent way to present the hard work you put into your original industry study. Here’s how you can reliably find useful topics to summarize as infographics: Readers won’t get any of the benefits described above if it doesn’t provide value. Your infographic is only as good as the idea it represents. Here’s how to make effective infographics without technical knowledge or outsourcing: 1. The truth is they’re much easier to make than most people think. One of the best forms of media is infographics, which provide quick and easy access to information.Ģ4% of organizations wish they could make more infographics. Google looks for content providing a variety of rich media. People know you’re serious about your professionalism if you can produce original, high-quality content. Original graphics establish your brand as a thought leader and boost credibility. ![]() Whenever other writers find your graphic useful, they will link to it and cite it. Infographics help you explain your ideas in a clearer, more compelling way. Your graphics will appear in image search results (Google, Pinterest, etc.) relevant to their topic, leading to more exposure. This provides the “a-ha!” moments that inspire sharing. Original graphics simplify difficult concepts. They use minimal text and maximum imagery to explain complex ideas in a quick, digestible way.ġ8% of B2B companies and 13% of B2C companies use them because of their powerful benefits: Infographics are graphic summaries of information. In this guide, you’ll learn why infographics are so useful, how to make them, and how to distribute them. In reality, making infographics is easier than ever-with no compromise on quality. Sadly, most companies think they’re hard to make, so they miss out on their benefits. It’s a quick, digestible way to share information with any audience. 45% of marketers say infographics are their favorite media format. ![]()
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